Purex has launched a new product, Triple Action formula. The new & improved Triple Action formula offers the same promise of having clean, bright and white clothes at a much lower price of other brands. the new formula has a new and improved brightening power. As always Purex, offers a great line of laundry detergent products at very affordable prices, and aren't we all pinching pennies. Your clothes will be clean, bright and white everytime. Purex has even formulated all their detergents to work in both traditional and High Efficiency (HE) washers. You don't have to worry about buying a special detergent at a higher price, how great is that!
 

From the About Us Page:

The Purex brand was founded in Los Angeles, California in 1922 and, for 88 years, has been known as the laundry brand that consumers trust to provide the most value for the money. Over the years, the company has grown from a single product—liquid chlorine bleach sold in amber pint jars—to the almost two dozen laundry products sold under the Purex brand name today. Moreover, along the way, Purex has been a leader in sustainability and developing eco-friendly products.

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