It's winter and coming up on the Holidays and for me personally it makes me want to change my hair color and style. I have always been a bottle dyer. I know hairstylists everywhere are shaking thier heads at me in shock. But I just can not justify the expense.  Until now I'd be slightly ashamed when I'd go get my haircut and the stylist asked who colored my hair. That was before discovering John Frieda Foam Hair Color.

When an actress, Michelle Tractenberg prefers John Frieda to heading out to a salon you know you have discovered a great product.

Press Release:

MICHELLE TRACHTENBERG GOES DARK WITH JOHN FRIEDA® PRECISION FOAM COLOUR

CITY/STATE (November 18, 2011) /PRNewswire/ — When actress Michelle Trachtenberg decided to take her hair color darker this fall, she didn’t head to the salon—she turned to John Frieda® Precision Foam Colour. Michelle recently colored her hair as a part of an Us Weekly shoot, taking her naturally medium brown hair to a rich, deep brunette shade.

“I love my colorist, but between traveling and shooting I don’t always have time to make it to the salon,” explains Trachtenberg. “I trust John Frieda® Precision Foam Colour to deliver color as even and shiny as salon color, and I can find my favorite shade anywhere my work takes me. Plus it’s so simple—the foam is so thick, you can feel it covering every strand giving even coverage from root to tip. To get my current color, I used Precision Foam Colour 3N, Brilliant Brunette® Deep Brown-Black—it’s the perfect deep, rich shade for me this season.”

With an array of high-shine, vibrant options for blondes, brunettes and redheads, John Frieda® Precision Foam Colour brings a salon shade spectrum home. An innovation seven years in the making, the breakthrough at-home colour employs proprietary foam technology to provide even coverage—the kind of flawless colour previously only available at the salon. Easy to apply, the non-aerosol foam formula spreads evenly through hair, saturating every strand completely—even the back of the head, roots and hairline—and staying in place. With its stylist-selected shades and patent-pending foam technology, the unprecedented hair colour ensures effortless application and complete 100% grey coverage for natural-looking, salon-quality results. No mess, no drips, no stains—just gorgeous hair from every angle.

To find the perfect Precision Foam Colour shade for you, visit JohnFrieda.com/homecolour and use the exclusive shade selector tool for your ideal match. For a sneak peek at Michelle’s new shade, pick up the Us Weekly issue on stands now.

Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company’s portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.