DIANE BY DIANE VON FURSTENBERG

THINK: Diane von Furstenberg’s iconic style, captured through fragrance.

WHAT IT IS: The ultimate accessory, created by a fashion legend. For decades, Diane von Furstenberg has been synonymous with effortless chic and jetsetting style. From her signature silhouettes to her bold prints, the style mainstay has left an indelible mark on the fashion world. Now von Furstenberg has infused a lifetime of aspirational style in a deeply personal fragrance that bears the name she was born with: Diane. Bright, glamorous and magnetic, the new scent embodies the unique appeal of both the singular fashion collection and the woman behind it. The perfect complement to every ensemble, Diane is the irresistible finishing touch that makes a style complete.

Created in collaboration with Hall of Fame FiFi award winner Chantal Roos and master perfumer Aurelien Guichard of Givaudan, Diane opens with bold, seductive notes of Frangipani, a luminous, exotic floral that gives the wearer presence and confidence. Frangipani is intertwined with subtle, sensual notes of Violet leaves, giving the scent a fresh, green accent with a carnal, mysterious touch. The fragrance’s powerful femininity is enhanced by base notes of myrrh, musk and patchouli. At once uninhibited and demure, adventurous and provocative, Diane is an expression of the designer’s own vibrant personality and infectious joie de vivre.

The fragrance is housed in a bottle featuring interlocking golden rings evocative of another signature Diane von Furstenberg accessory: the Sutra bracelet. Timeless and glamorous, the bottle is as alluring as the fragrance within.

Diane von Furstenberg and Alexandre Cukier, president and founder of ID Beauty group - a dynamic French company - have signed an exclusive worldwide partnership for the launch of a beauty line, with the first fragrance : Diane, in fall 2011.

WHAT IT COSTS: Eau de Parfum 1.7 oz $85, 4 oz $110. Eau de Toilette 1.7 oz $65, 4 oz $90. Body Lotion $45.

WHERE TO FIND IT: Bloomingdales, Nordstrom and Sephora